Paul McGrath

Practice leader, market research, brand planning and marketing

Paul brings more than 15 years experience as a principal consultant leading local and international brand marketing planning assignments for major corporations and small businesses throughout the Asia Pacific region.

Originally an industrial chemist working in the field of polymer science, Paul soon realised his passions lay elsewhere and began to apply his analytical skills in the challenging arena of advertising and for over 20 years worked internationally with a number of the world’s leading advertising groups including Euro RSGC, George Patterson and Lowe.

Moving to Australia in the mid 90’s Paul opened his own Marketing consultancy, dialogue m c, advising corporate businesses, entrepreneurs and start up businesses, in the fields of market research and analysis and the development of value propositions, pricing models, distribution strategies, channel marketing strategies and communications planning. In addition, Paul develops and delivers a range of market validation due diligence assessments for venture capital funds and professional investors across a range of sectors including: automotive, financial services, medical and healthcare, technology and travel.

Paul is a Founder and Fellow of the Institute of Direct Marketing and a Fellow of the Institute of Sales and Marketing Management.